The Genius of Rob Lonardo’s Business Model
LA is a place of fashion, movies, and of course, the celebrities, but a business that ends up having success in LA requires something that so many failed businesses lack, which is genius. Spray Tan LA is one of those LA companies that is doing extremely well in a very competitive market, and it’s all due to the hard work of its CEO, Rob Lonardo. To better understand how this hard work has paid off, let’s take a look at Rob Lonardo and what he has done to help this company progress so quickly.
Rob Lonardo graduated in the class of 2001 from The University of Southern California. He majored in Marketing & Finance, and also received a minor in Political Science. This education helped him take his next step where he became the CEO of The Union Marketing Group. He then followed this up with being the CEO of his own company and then started Spray Tan LA in 2009. Since 2009, Spray Tan LA has become the world’s #1 distributer of spray tan products. Once of the things that helped them get to this point was the business model that Rob Lonardo created.
When most people think of spray tanning, they think of a salon that they can go to. While Rob Lonardo’s company has a physical salon, they have taken it one step further which has been a huge contributor to their overall success. Since LA is full of celebrities and people that don’t have a lot of time to come into a salon, Spray Tan LA has over 100 portable spray tanning machines which can be dispatched to a location within an hour’s notice. This means that a celebrity can get a spray tan from a certified spray tan stylist at their own home, on set, or anywhere else. This also applies to anyone else that is under timing constraints that needs a spray tan in a jiffy.
Another neat thing about Spray Tan LA is that their business model allows them to sell the products to consumers. This means that a person could buy the machine, the tent, and the products to be able to use whenever they like. As a distributor, Spray Tan LA provides all of the products necessary to get that golden spray tan that you are looking for. As you can see, the expertise and skill set of Rob Lonardo has helped to make spray tanning more accessible and popular by use of the business model that they have created.
